Realtor® Store Animation

A tussle with AfterEffects


The Realtor® Store is an online marketplace for members of the National Association of REALTORS® to access resources that can help their careers.

Every month, our team is tasked with creating a number of both animated and static ads. As most REALTORS are entrepreneurs, it is important for them to know about our new store offerings.

320x50 px

300x250 px


I took this opportunity to hone in on the dynamism in my animation — with changing velocities of text, as well as a fun, looping graphic that exemplifies the business value of the store.

Process

Storyboard in Adobe Illustrator

Documenting the transitions in line with storyboard

Brainstorming icons to exemplify “landing leads”

Calculating how to use a 3D effect for the envelope flipping open