Realtor® Store Animation
A tussle with AfterEffects
The Realtor® Store is an online marketplace for members of the National Association of REALTORS® to access resources that can help their careers.
Every month, our team is tasked with creating a number of both animated and static ads. As most REALTORS are entrepreneurs, it is important for them to know about our new store offerings.
320x50 px
300x250 px
I took this opportunity to hone in on the dynamism in my animation — with changing velocities of text, as well as a fun, looping graphic that exemplifies the business value of the store.
Process
Storyboard in Adobe Illustrator
Documenting the transitions in line with storyboard
Brainstorming icons to exemplify “landing leads”
Calculating how to use a 3D effect for the envelope flipping open