Art Direction//
Design//Motion
Turn heads.
Stop scrolls.
Play.
I’m an art director currently living at the nation’s capital and designing for the world’s largest PR firm! Being a self-taught artist with work experience in sales, I’m a Swiss army knife when it comes to design and client communications. My (less profitable) skills are clearing Tetris lines, cracking jokes, and making tiny things.
You can peep my resume here.
Featured Works
Art Direction + Design
ReadyPac Bistro Social Revamp
(Bonduelle Foods, 2022)
Let’s face it— pre-packaged is possibly the most boring of all lunch choices. To help people see Bonduelle’s salad line in a new light, one that is convenient and packs flavor, we break visual stereotypes and add a dash of humor. It’s not a good salad until you get #uglysaladface.
Creative Direction
Chasing Magnolias
(NavaDropsBarz, 2022)
It’s a beautiful thing when two friends from college blossom into their best creative selves. What started as an album cover for my friend and lyricist Nava Barman has evolved into a multi-year saga spanning live performances, apparel, and a full-out brand!
Art Direction + Design
Nuggets
(KFC, 2023)
KFC is late to the nugget game, with people already having years of McNuggets, Chick-Fil-A nuggets, or their heat-from-frozen dino nuggets under their belt. We encourage these loyal nuggeteers to break up with bland and make room in their lives for a new, flavorful, hand-breaded relationship.
Dive deep.
Art Direction
TikTok
(Marshalls, 2023)
Hopping on trends and working with creators (or, in this case, shooting ourselves) to show off Marshalls’ upscale finds for affordable prices.
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Art Direction + Design
Pointing to the importance of DEI by highlighting it’s absence. We debuted six signs at the 2021 Annual Conference & Expo in San Diego with 9,000 attendees. Read More
Logo Animation
Target logo spec work. Made on Callipeg.
Stickers
Available at my Etsy shop. Closeups here.
Editorial
Reflecting on Sports Illustrated Swimsuit’s efforts over the years to empower diverse femmes in their Summer 2022 issue. Explore
Animation
A holiday card, perfect for COVID winter 2021. Made frame-by-frame on Callipeg.
Illustration
I can’t tell you what this was for, but please enjoy.
Animation
Immersive Experience
(Sports Illustrated Swimsuit, 2022)
SI Swimsuit came out hot this year by redefining “model-bod” and aiming to democratize their issue. Enter, Cover For All, an AR experience for those in possession of the Summer 2022 issue. Read More
Animation
For CVS Health’s Kidney Health Month, 2022. Engagement on this post beat monthly averages by 11% on Instagram and 6% on Facebook. Explore
Mailer Design
Circular tri-fold mailer for the National Association of REALTORS®’ 2021 Annual Conference & Expo. Two weeks, $12,000 in registration, and 98 unique views. Explore
Design + Animation
EP cover made via Adobe Photoshop. Promo video made via Adobe After Effects.
Art Direction + Design
Mailer box with branded collateral for Hawaiian Tropic’s Sun Loving Meditation campaign. Explore
Publication Illustration
Spec work for publication on structural inequalities in Latin America & the Caribbean, by the Inter-American Development Bank. Explore
Animation
Made via Adobe AfterEffects with pre-established look & feel for the National Association of REALTORS® paid e-Commerce ads. Explore
Logo Design & Animation
Concept to creation for Funaro Investments, via Adobe AfterEffects. Process here
Frame-by-Frame Animation
Personal project. Made with Adobe AfterEffects.
Illustration + Production
Can’t let the boys hit their yearly summer reunion without a shirt! Printed locally.
Illustration + Production
Did someone say FOUR YEARS? Of summer benders?
Album Cover
Concept to creation. Listen on Spotify or get the story.
Illustration
Personal project. Made with Adobe Illustrator.
Animation
Made via Adobe AfterEffects with pre-established look & feel for the National Association of REALTORS® 2021 annual conference & expo.
Illustration
Spec work for this book.
Logo Design
Spec work for company, renamed Stratford Blake.
Launch Strategy + Website + More
Student project team leader for Activating History for Justice at Duke University. Created website, made infographics, scripted and shot video, collected archival data, wrote op, and edited proposal.
helenyudesigns@gmail.com
(845) 420-9907
PO Box 7133
Arlington, VA 22207