Book on Creative Selling
Concept for stories about standing out
A front cover illustration concept for Karen Galvin’s new sales book, released in October 2021. Galvin is the owner of The Training Scene, a theatre-based training company.
Front cover design
Book cover mockup
Set yourself apart from the competition
This book is an anthology of how Karen Galvin and her clients have used creativity to set themselves apart in the sales world — through networking, getting in the door, closing deals, and thanking clients. Her favorite story features a woman who sent a goldfish to a prospect, in order to successfully get his attention for a meeting.
I personified a goldfish wearing a power suit, inspired by fish-people I’ve seen in Spongebob Squarepants and Bojack Horseman.
The book is available here.